From TikTok to Real Life: How to Rent the Viral Looks You’re Obsessed With

From TikTok to Real Life: How to Rent the Viral Looks You’re Obsessed With

Let’s be real for a sec: if you've ever scrolled through TikTok, whispered "I need that outfit," and then cried inside when you saw the price tag—babe, you are not alone.

In 2025, TikTok isn't just where we go to watch dance trends and scroll through pasta recipes at 2am. It’s the style bible. From the effortless vibes of the Clean Girl aesthetic to that yeehaw-meets-beach energy of the Coastal Cowgirl, TikTok trends are driving what we wear IRL. But here’s the tea: constantly trying to keep up with what’s trending? It’s a fast track to a broke bank account and a crowded wardrobe full of one-hit-wonders.

High Street Runway to the rescue! Aussie-owned, peer-to-peer, and fashion-forward, this rental app is your golden ticket to serving luxury lewks without the scary price tag. Want to rock a Zimmermann set without dropping half your rent? Done. Want to wear something iconic, slay your event, and then send it back like a boss? Yep, we gotchu.

Let’s break down how to rent the TikTok-famous looks of your dreams, guilt-free and glam as ever.

Clean Girl Aesthetic: Quiet Luxury, But Make It TikTok

If your For You Page is full of girls with dewy skin, slick buns, and immaculate vibes, you're probably deep into the Clean Girl aesthetic. It’s the ultimate “I woke up like this” energy (but like, better).

This look is all about neutral tones, tailored fits, and that effortless cool-girl glow. Think Sofia Richie’s wedding but with your own personal twist.

Rent the Look:

• Zimmermann is your go-to for crisp white shirts and tailored blazers—aka the staples of clean, elevated dressing.

• Aje brings those low-key but luxe dresses in creamy tones that scream “Yes, I’m important.”

• Bec + Bridge has minimalist silhouettes that are perfect for anything from brunch with the girlies to a last-minute date.

Style Tip: Pop on some chunky gold hoops, a slick bun, glossy lips, and you’re giving grown-woman energy without ageing out of your lane.

Coastal Cowgirl: Country Club Meets Coachella

Okay, hear us out—Coastal Cowgirl might sound niche, but it’s literally the vibe of 2025. Imagine you’re on a coastal road trip in Byron Bay with cowboy boots on and Fleetwood Mac blasting. Iconic, right?

This look mixes soft linen, flowy dresses, and rugged accessories—basically, it’s yeehaw but make it designer.

Rent the Look:

• Alice McCall’s floral midis will make you feel like a dream on a beach picnic with boots on.

• Zimmermann (again, the queen) gives you boots and jackets that balance pretty with power.

• Aje's denim and linen combos? Perfect for those sunny days that turn into salty, sea-spray nights.

Style Tip: Add a wide-brimmed straw hat, a chunky belt, and turquoise anything for a ‘fit that’s both rodeo-ready and seaside chic.

Y2K Revival: The 2000s Called, and We’re Answering

We’re talking rhinestones, baby tees, metallic fabrics, and butterfly clips that you swore you'd never wear again. But here we are. Y2K is back and it's bringing the drama in the best way.

The 2025 version of Y2K isn’t just about throwing on anything from your childhood dress-up box—it’s curated, elevated nostalgia. And High Street Runway has all the early-2000s dream pieces without the ick of buying something you’ll wear once.

Rent the Look:

• Alice McCall nails it with ruffled tops, metallics, and cheeky minis that scream iconic main character energy.

• Zimmermann’s flirty cuts and loud prints take classic Y2K and polish it just enough for the now.

• Bec + Bridge are giving us the sass with slinky dresses, side cut-outs, and shimmer galore.

Style Tip: Platform sandals, a baguette bag, tinted sunnies, and maybe a bedazzled phone case just for the vibes. Go big or go home.

Why Renting is the Fashion Glow-Up We All Needed

Let’s be real: trend cycles are moving faster than a TikTok scroll on Sunday morning. What’s hot today could be cringey tomorrow (lookin’ at you, peplum tops). Buying something new every time a trend hits? Exhausting. Also, not cute for the planet.

Here’s why renting is the future of fashion—and why Gen Z is leading the charge:

💸 Way More Affordable: You get access to designer pieces that normally cost as much as a weekend getaway—for literally a fraction of the price. We’re talking full glam without the financial regret.

🌏 Eco-Conscious Queen Energy: Renting means you're not adding to the pile of fast fashion waste. It’s circular, it’s smart, it’s the vibe.

🔄 Endless Wardrobe Rotation: Your Insta feed will never see a repeat outfit again. Rent for that birthday party, uni ball, or last-minute Hinge date. Return it. Repeat. Icon behaviour.

👯‍♀️ It’s a Whole Community: High Street Runway isn’t just an app—it’s a network of fashion lovers just like you. Want to rent out your own wardrobe too? You can earn some coin and share the style love.

How to Start Renting Like a Pro with High Street Runway

Alright, you’re sold. You want the look, the lifestyle, and the luxe without the “why did I spend $400 on a dress I wore once” regret. Here’s how to dive in:

1. Download the App – Available on iOS and Android (obvi).

2. Browse the Collections – Filter by trend, vibe, designer, or even occasion. We make it easy to find exactly what you’re looking for.

3. Pick Your Fit – Choose the pieces that give you heart eyes. Schedule the rental, and boom—you’re booked and blessed.

4. Serve the Look & Return – Wear it, slay it, snap the pics. Then send it back with zero stress. Dry cleaning? Sorted.

Final Thoughts: Your Designer Era Starts Now

In a world where fashion moves at the speed of your Wi-Fi, High Street Runway lets you flex without the stress. Whether you're channelling your inner clean girl, stomping through life like a beachside cowgirl, or diving headfirst into Y2K fabulousness, renting gives you the freedom to explore every fashion mood swing without the commitment—or the chaos.

So go on, babes. Curate your dream wardrobe, reduce waste, and look 🔥 while doing it.

Download High Street Runway and start living your best designer life—without breaking the bank. The next iconic ‘fit is literally a tap away.

Your closet called. It’s ready to level up. 💅